Crafting Experiences,
Elevating Events.
Your premier partner for unforgettable eventing — from endurance racing to brand activations, built on more than two decades of experience.
About +27
Built on more than two decades of event experience.
At +27 events, we specialise in crafting exceptional experiences that leave a lasting impression, innovative, creative and personalised eventing that exceeds expectations, every time.
Spearheaded by industry veteran Fritz Pienaar, with a proven track record since 2003, our team brings the discipline of endurance racing to every kind of event we produce. As a proudly South African brand, we pride ourselves on excellence, attention to detail, and steadfast loyalty to clients, sponsors and service partners.
2003
23+
Years managing outdoor endurance racing
6
Years as Race Director of Ride Joburg
12+
Signature events produced: from Trailseeker, The Warrior Race, and Race to the Sun and Sea.
Featured Events
Hiking
12 September | PTA
Die GROOT Stap is a family-friendly hiking event designed for outdoor enthusiasts of all ages and fitness levels. Whether you’re looking for a relaxed walk/run through nature, quality time with friends and family, or a rewarding challenge on the trails, this is it.
Road Running
24 September | PTA
HOKA HALF is where road running gets cheeky—where personal bests and pure fun go stride for stride. With live DJs, on-route entertainment, and a buzzing race village keeping the energy high from start to finish, this is SA’s HOTTEST run party!
Trail Running
10 October 2026 | PTA
K2K Trail is more than a trail run; it is a reckoning with the rocky terrain and steep koppies of Die Bosveld. With four trails designed to test your limits. 800 runners. Real trail, real effort.
Cross triathlon
February 2027
South Africa’s premier cross triathlon! The Auto&General Xtri hosted by Steyn City is where grit meets luxury and world-class facilities.
Relationships that deliver
Trusted by venues, brands & communities
Let's make it unforgettable.
Tell us about your event, activation, or partnership idea.